The natural wear
Kooi is a designer clothing brand well-known and recognized in many countries. Our job was to introduce their product line to the Hungarian markets.
Due to the the Hungarian market’s unique characteristics, we needed to create a specialized communication strategy optimized for national consumers. After the market research, we not only worked on communication channels, but on their brand image as well, renewing their visual appearance.
And the project was just as much fun for our male colleagues as it was for our female ones. 😉